WE BELIEVE IN AUTHENTIC BEAUTY

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty.

At Authentic Beauty Concept, we’re dedicated to creating a holistic experience of authentic beauty. This means we go beyond hair and keep the connection of mind, body and soul at the forefront of everything we do, through carefully selected ingredients, bespoke scents and mindful in-salon memento services that impact the whole: not just your hair.

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Every curl is different - and so are you! 
Which is why, together with curl expert Evan Joseph and our #AuthenticBeautyMovement community, we have co-created a new range of Hydrate products for textured hair.

It's time for you to embrace authentic texture, enhancing waves, curls, coils and everything in between!  





As part of our ongoing commitment – to embrace inclusivity and celebrate natural beauty – Authentic Beauty Concept has expanded the Hydrate range to include three brand new products: Hydrate Curl Enhancer, Hydrate Smoothing Serum and Hydrate Intense Treatment.
Terms and Conditions

I. Terms and conditions of participation
Henkel Limited Wood Lane End, Hemel Hempstead Industrial Estate, Hemel Hempstead HP2 4RQ(herewith “Henkel”)  is the recipient of the information provided by you. All questions, comments and complaints should be directed to Henkel.
2. Eligibility to participate
All natural persons who are at least 18 years old and have a residence in the United Kingdom or Ireland, and have agreed to the terms and conditions of participation and have provided their details.
In order to receive a free sample, all personal information supplied must be valid and true. Each participant may only take part on his or her own behalf. Employees of the supporting agency, Henkel and associated companies, as well as their dependents, are not eligible to participate.
3. Exclusion of specific persons
"In the event that a participant violates the terms and conditions of participation, Henkel reserves the right to exclude this participant from the free sampling.
Participants who make use of illegitimate means or otherwise create an artificial advantage through manipulative practices will also be excluded. In such cases, Henkel may even revoke and require the return of any free samples."
4. Premature conclusion of the free sampling
Henkel reserves the right to terminate or end the free sampling at any point with no prior warning. In particular, Henkel will make use of this right if, due to technical (e.g. virus in the computer system, manipulation or error in the hardware or software) or legal reasons, a proper execution of the sampling cannot be guaranteed.
Insofar as such a termination is caused by the conduct of a participant, Henkel can demand compensation from that person for the damages arising.
5. Free Samples
The first 500 recipients will receive a free Authentic Beauty Concept sample product. This will be sent to the address provided within 90 days.
Free samples cannot be transferred to others. Henkel retains the right to substitute the sample with another poduct of similar value in the event the original product sample offered is not available. "
6. Liability
Henkel does not accept responsibility for details lost through technical fault. Proof of entry is not automatically proof of receipt.
"With the award of the free sample, Henkel is free of all further obligations.
Henkel is not liable for loss or damages which might occur in the course of using the free sample. Henkel does not assume any liability for the insolvency of the third party providing the prize and the resulting consequences for the execution of the free sample. Any complaints should be directed to the third party providing the sample."
Henkel is only liable for material and legal defects in the event of malicious intent or negligence.
Henkel is not liable for damages caused by errors, delays or interruptions in the transfer, faults in the technical facilities and service, incorrect contents, loss or deletion of data, viruses or anything else that can arise in the participation of a free sample.
The limitations of liability cease to be valid if the damages are caused by Henkel (its organsations, employees or subcontractors) through malicious intent or negligence, or if they are caused by a contractual obligation.
There is no liability for the individuals excluded in accordance with Paragraph 3.
7. Other
There is no right of appeal. The terms and conditions of participation and the entire legal relationship between the participants and Henkel are exclusively subject to the law of England and Wales. If individual provisions in the terms and conditions of participation should be or become invalid, the validity of the remaining provisions will be unaffected. The terms and conditions of participation can be amended by Henkel at any time with no prior warning.
In order to receive a free sample, the winner(s) must supply the following personal data: name, email address and country.
There is no entitlement to participate.
Henkel or a service provider commissioned by Henkel will collect and use the data provided by the participant to the extent necessary for the purpose of conducting the free sampling. Insofar as this is necessary for the delivery of the sample or for the implementation of the sampling, Henkel will also transmit personal data to third parties.
The processing and use of your data is based (1) on legal provisions that justify processing on the grounds that the processing is necessary for the implementation of the competition (Art. 6 para. 1 lit. b) DSGVO) and (2) on Henkel's legitimate interest in detecting and prosecuting abuse in the context of organising the competition (Art. 6 para. 1 lit. f) DSGVO). We only store the data for as long as we need it to fulfil the above-mentioned purposes or for as long as is necessary to fulfil legal retention obligations.
At any time, the participant may assert the right to access its data. Additionally, provided that the respective requirements are met, the participant may assert the following rights:
• Right to rectification
• Right to erasure
• Right to restriction of processing
• Right to lodge a complaint with the respectively competent data protection supervisory authority
• Right to data portability
"Right to object of Participant
In case of processing activities involving your personal data that are carried out on basis of a legitimate interest of Henkel, you have the right to object against such processing of your personal data at any time for reasons resulting from your specific situation. Henkel will stop that processing unless Henkel can prove important reasons for the processing which deserve protection which outweigh your interests, rights and freedoms or if the processing serves to assert, exercise or defend against legal claims."
In these cases, or if the participant has any other questions or wishes in connection with regard to its personal data, please send an e-mail or a letter to Henkel’s data protection officer, Victoria Hampstead, Henkel Limited Wood Lane End, Hemel Hempstead Industrial Estate, Hemel Hempstead HP2 4RQ  (E-Mail: dataprivacy.ukirl@henkel.com).