Talking Retail Grocery and product news for independent retailers
The promotion will allow customers to visit any one of the 200-plus Skwishee stockists nationwide and receive a cup of Skwishee for free, with no strings attached. Customers can find their nearest stockist by using the Skwishee Locator, at www.skwisheelocator.com.
Skwishee’s event-led marketing strategy is what separates them from the competition, says Skwishee boss Raza Rehman. “Skwishee is the only frozen drinks company that holds nationwide events such as Free Skwishee Day and Bring Your Own Cup Day. We are truly invested in driving footfall into our partner stores, creating enhanced brand exposure for Skwishee, and encouraging new customers into the stores through the hype of nationwide marketing. Coming from a retail background ourselves, we know what it takes to help our stockists stand out and become destination stores.”
April’s Free Skwishee Day is the first of two this year, while this summer will see the return of Bring Your Own Cup Day, where customers can bring in a container of their choice and fill up with Skwishee to their heart’s content. Wheelbarrows, shoes, jerry cans and more have all been flooded with Skwishee. Prizes are given to the most creative vessels. The company is also currently running a competition to win a Skwishee-branded Playstation 5 on TikTok.
Skwishee’s current flavour line-up includes Frozen Raspberry, Mad Mango, Wild Cherry and the Millions-partnered Sweet Strawberry, with a host of new flavours launching this year. Want to become a Skwishee stockist? Contact sales development manager David Bateman on 07938 672429, or david.bateman@skwishee.com.
